Users will soon have a fresh option that permits them to lessen the amount of artificial intelligence-produced content appearing in their timelines. This step comes as the platform revealed that it presently contains over 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a full-scale rollout. This shift comes amid a surge in AI content, fueled by recent video-generation tools.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding video streams on another major platform only show AI-generated videos. A large amount of this material is deemed “AI slop”, a label for substandard, factory-style content that is often absurd or bizarre.
“We know from our community that many people enjoy content produced via AI tools, from digital art to science explainers, and we aim to offer the community the option to see more or less of that, depending on their own choices,” commented a company executive.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its network tagged as artificially created. Collectively, over 100 mn videos are submitted to the service daily, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Viewers will be capable of decrease or raise the amount of artificial media they view by accessing the content preference option in the app and picking “AI-generated content”. Additional categories that are already be modified under the filter include news, clothing, beauty, and movement.
AI Disclosure Rules
The platform’s guidelines require creators to label “realistic” AI-generated content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any realistic artificial content that is without a tag can be removed under its user guidelines.
In addition, the platform will henceforth apply an AI-generated tag to content produced via its own AI tools, or identified by an cross-platform project for identifying content made by AI. This step is designed to deter users from seeking to evade the tagging system.
AI Literacy Programs
The platform is also establishing a $2 million educational fund for specialists and organizations to produce informative material about responsible artificial intelligence. This program will benefit non-profit groups specializing in teaching coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, following controversy over proposals to lay off hundreds of review team members in the United Kingdom. It is set to reduce a significant number of roles in its content moderation division in the UK capital, with worker representatives and online safety experts voicing alarm that humans are being replaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most graphic content before it is viewed by staff. TikTok stated a significant reduction in disturbing and violent content reviewed by safety staff over the past year due to intervention by its automated systems.
It is vital to balance people and machines to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to limit contact with unsafe media as rapidly, which is why a significant AI assistance is proving valuable operate efficiently.”
